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The term "licensing"
means the transfer of a right to the use and exploitation of a brand,
through a "license
agreement"
by the trademark owner (licensor) to a third party (Licensee) for the
production and distribution of products in a specific territory through
certain channels of distribution, for a period of time, against a fee,
which the Licensee undertakes to pay to the Licensor, in the form of
guaranteed minimum and / or royalties based on turnover.
The formula for licensing
can
be a great marketing tool for companies under license, as it adds value
to its products and allows for increased sales, allowing in this way to
consolidate its market presence.
The division "licensing"
of MARPE S.r.l.
is primarily to acquire the "license"
or "properties"
that will later use with their products, but at the same time engaged
in counseling licensing for food businesses.
In this context, the MARPE
S.r.l.
it offers its customers, who wish to use licensing for their products
or develop new ones, offering advice to high profile thanks to the
know-how and expertise acquired in this settore.L 'consultancy is to
correlate licensor and licensee, supporting them in all phases of the
project from identification and selection of the mark (Scouting) to its
position in the market, estimates the economic value to the
business-planning, the development of the first contacts the conclusion
of the Agreement by creation and adoption of all products and
communications materials relating to the license (Brand Assurance)
delivery and search of suppliers for the realization of
prodotti.Pertanto is crucial to identify a "brand" or "character"
who has the right to appeal to the target to which it refers and which
is consistent with the product, as perceived by consumers strongly
affects the final results of the licensing.
MARPE
S.r.l.
is the ideal partner for any company wishing to set up a successful
licensing strategy for its products or services, relying on
"outsourching" the choice of brands due to the specific needs.
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